Search Engine Marketing – SEM vs. SEO

Search Engine Marketing – SEM vs. SEO

Search Engine Marketing or by “SEM,” the new age acronym we know it as today is a term denoting the marketing of your website. As SEM and SEO efforts overlap, some like to point out the differences of the two in order for clearer understanding. It can be argued that SEM encompasses all of SEO, but this is not true. Many who make this argument are SEM professionals and want the SEO business, but the contention that SEM includes SEO is self serving. SEO and SEM need not be at odds but they are from two different ends of the spectrum. Some firms handle both efforts effectively but the cost of an overall SEM – SEO campaign by the same organization should be checked against splitting the two efforts between more specialized operators.

Search Engine Marketing is the employment of internet advertising for the purposes of more immediate return on investment, or ROI. There are firms that specialize solely in this type of advertising. This would fall under SEM or Search Engine Marketing. SEO by contrast, is a vocation driven to get a website away from paid inclusion and pay-per-click advertising by increasing the ranking of a

website so that it may stand on its own on the internet. A successful SEO effort would eliminate the need for most SEM efforts. SEM is however, a fantastic way to get immediate results from a company website. SEM does not work and is not appropriate for every company. The traditional paid advertising on a company website in a reverse SEM implementation may be something a website owner may entertain once traffic to the site would warrant it.
Example of Website SEO Paying Off in Reverse SEM

An example reverse SEM and a beneficial arrangement is listed below and based on a real life story. A company involved in a narrow regional business had a tremendously successful website. The website attracts many visitors because of the excellent SEO efforts of the company professional that has developed quality backlinks and site copy. The site is attracting ten thousand visitors a day. The SEO pro monitors the very large website and one page is spiking with thousands of unique visitors. The company does residential roofing and has a page devoted to ice dams. The search string “ice dam prevention” is resulting in a lot of traffic to this one page. The page is very high in the SERPS because of the amount of information on the company site regarding this subject. Ice dams are a rare occurrence in this company’s serving area but the company website is getting a lot of attention for its information site. A very good product has been used by the company for melting and preventing damaging ice dams. A good SEO – SEM professional with vision recognizes the possibility for monetary capitalization on the ice dam page. SEO – SEM pro works with company owner and manufacturer company owner and an arrangement is made to add a simple link with a photo on the roofing company ice dam page. Winter month advertising represents positive revenue just from referring clients to manufacturer with a simple link. This is an example of reverse SEM.

SEM efforts generally afford immediate results and are costly. SEO is a long range effort that pays for itself many times over. SEO professionals generally look conservatively at costly SEM. SEM professionals generally look toward the short term results of paid advertising. SEO and SEM can be combined and handled by one company; however this usually tends to be heavy on one side or the other. If a company handles both SEO and SEM efforts, a separate consultant is usually brought in by an SEM company to handle the SEO effort. A separate mind set needs to be employed for SEM and for SEO and they should be separate and kept that way. Others will disagree but after careful investigation, it should be clear which way to spend the company money. It is your money.

Contact us today for a free SEO evaluation by a human being.

SEO eliminates the need for Pay-Per-Click.

Search Indexing in Flux – Minor Shakeup

Search Indexing Still Shaking Up the SERPS

March 5, 2010

Google is indexing the social sites almost immediately although the SERPS are not receiving the data for reliable and competitive movement in the listings.  Google is also indexing the press releases and articles from many outlets relatively quickly.  The articles are making it quickly into the SERPS and allowable one-way back-links contained within the press releases and articles are being followed and the boost from carefully placed text links are noticeable within 30 days on existing sites.  Blogs have to stand on their own and are not favored in Google unless self generated big traffic ensues.  The staying power of the social site blurbs and bookmarks seem to have to do with the rating systems employed by the respective sites and the afforded credit or “link juice” seems limited to this criteria.   The power of a press release or article, if it is well written, lasts for a long time and is still the best organic tool in your arsenal for regular SERP improvement.

Yahoo and Bing are changing their respective algorithms and they seem to be in a period of flux.  Social sites are not the favorites of either of these sites.  Strange results are making their way into the results pages of these two search engines.   Yahoo prefers blog entries over press releases and the SERPS demonstrate this.  Complex search strings are rejected by Yahoo’s algorithm and this is telling of the depth of Yahoo’s platform.  Bing rewards content more than any search engine.  Bing will return multiple results from the same website as it will narrow results on the more complex search strings.  Bing is a more complex platform without the restraints or obvious filters of the other search engines.   It seems that contrary to the reported statements recently made by a Bing representative, that a new site is able to be listed on the front page of the SERPS easier than what was expected.

Google is Serious – Booting Advertisers

Google Cleansing its Adwords Advertisers

March 5, 2010

Google is working hard on improving its search as the company looks over its corporate shoulder at the Bing-Yahoo partnership.  In 2011, the partnership of Bing and Yahoo will deliver a combined pay-per-click under one roof.  This coming event along with the voiced promises to clean up SERPS makes for a threat for Google’s Adwords.

That is, of course, if Google sets by and does nothing to cleanse itself of the cancer of organic SERPS, the black hats that endeavor to capitalize on the giant’s achievements.  Google is using its time and resources wisely, as it seems that the SERPS are more relative and free of spam from the Adwords abusers.  Reports from the field claim that Google has shut down over 80,000 Adwords accounts and it is still moving to rid itself of the abusers of it services.  The impetus is the heat from Bing and Yahoo and the promise for viable and organic results.

The rules are being tightened and this is a period of confusion for many Adword users.  Some of these customers of Google are moving over to Yahoo for the time being so that they can shake off the confusion Google has caused by acting so swiftly and erratically.

There is no current alternative to the traffic Google can provide for pay-per-click advertisers.  Yahoo and Bing are working on their own SERPS and there are some strange results turning up at both of these smaller companies.  Google is on the top as far as its organic results and has bounced back from the scourge of the manipulators.  Google is right on top of the social sites and this means opportunity for the savvy SEO professional.

Google is so far ahead that its competitors seem hard pressed to compete in a similar business model of free search.  Google has the resources and the business intellect in leadership to fix what was broken.  Basically, it would take a major breakdown for Google to be beaten out by the Yahoo-Bing partnership.

As long as free search is expected and utilized, the world of SEO has much work to do.  The changing world of search means that you should keep your website alive and fresh and that you keep up with the changing times.

Cleansing the SERPS makes way for Niches

Cleansing the SERPS makes way for Niches

March 5, 2010

With growth, product intricacies and increasing consumer awareness, the information afforded by the internet is being managed very proficiently by the search engines.  Not only is it the demand of the consumers but of business that drives free search in its quest to capitalize on the advertising dollars.

Note: As often stated, we date these articles because of the ever changing nature of our business and for the ease of our readers in searching for current information.

Currently Google has risen to the needs of the public in ridding itself of spammers and black hats.  We have been very vocal regarding our disdain for the clutter interleaved within big search results.  Bing and Yahoo are also following their own brand of cleansing.  This all will be explained in another post.

The niches that have continued to evolve in the marketplace tends to force the internet indexing to become more sophisticated as growth and refining force more resources to be employed to make the information quest for the public easier.  The cleansing of the SERPS has resulted in a new quality level beginning to surface.  On Bing, Yahoo and Google a certain effort is being expended right now to perfect the SERPS, with Google leading the way with its unrivaled war chest.  The perceived war against black hat activity has been theorized and pondered but it is obviously a very real and tangible effort.

Business Niches and Search Engine Niches

Your particular business niche may be geographical, product related within an industry, socio-economic, trend related, or unique in more ways than can be enumerated.  The traditional business laws that apply for company size, available advertising revenue being related as to potential for growth, have never been less valid for the savvy internet marketer.   There is tremendous opportunity for the business owner that recognizes it and makes the clever decisions to harness what is an unprecedented place in history for success.    The niche market is the result of growth, sophistication of an informed public and modern technology.  Specialization in the marketplace may seem like a burgeoning obstacle to some defeatists in the business world.  The success you desire must be recognized first as opportunity.  If you see opportunity, you will succeed.

Your niche may represent a part of your business as a given business may cater to several niche markets.  No other industry has changed to meet the shifting business niche markets than internet search.  The rewards have been great for those that have followed the predictable search marketplace.  Others have fallen by the wayside never having realized what they have missed.

Geographical search has always been an area for improvement for the indexers of data.  As we witness the slow death of the traditional advertising mediums such as the Yellow Pages, it is apparent that search engines have become adept at answering the call for local search.  The business niche, however has been refined much more than to just a given area of coverage

The specificity of your product or service offerings may attract a very specific market.  The niche market of any super-special or sub-industry offering can only survive if it has clients that number in the amount required to sustain viability of the venture.  This is why many niche markets where the successes arise out of an existing industry are so common.  The risk factor is less for a company that branches laterally, rather than to launch vertically which increases costs and risks.

Specialization within your website, or a separate website devoted to the niche may also be necessary in order to answer the need in the marketplace.  Answering the competitors with a specific sub-directory on an existing website often makes perfect sense.  The age of specialization in this post-modern world warrants a careful application of not only of available marketing dollars, but the special niches where they should be devoted for successful growth.  Analyzing competitor activity gives the business owner ideas, not only on what to do in a counter assault effort, but in the market perception of the another contender.  This information should be carefully weighed against the knowledge afforded by an internet and business savvy advertising professional for the results desired.  A mere following your opponent may only afford very marginal results.  Flanking your opponent by using the experience of an internet professional will capture more of the market than tilling the old soil already trodden upon.

Your business should not be spending money on with an “advertising order-taker.”  Your ideas alone may not be enough to get the results you desire.  Would you not rather deal with a mature business consultant that conducts the market research that is required for success in the marketplace?  In an ever-increasing marketplace of specialization and change, make sure you are made aware of all facets of every measure taken on your behalf.  You do not want to waste your company’s resources on the same recipe that returns the same marginal results year after year.

Black Hats Scramble for Content Amidst Big Search Squeeze Feb. 15, 2010

Black Hats Scramble for Content Amidst Big Search Squeeze Feb. 15, 2010 Big search is putting the squeeze on Black Hats with a concerted effort to wipe out spam and return more organic results.  It has all been said before but this time the maneuvers are more wide spread, more intensive and more ingenious than ever before.  This latest push for quality content is the first in a number of anticipated moves to increase quality in the SERPS and decrease manipulation by shady practices. The big three, Google, Yahoo and Bing are weeding out the link spammers in favor of real content.  The Black Hats are shaking because their schemes don’t work anymore.  They have taken to the internet in search of content with their content scraping software to gather content from real and talented website owners and

operators.  The content is then entered into another software process of moving around words until what appears to be original content is outputted into pages where ads are placed at the beginning of the page.  All sorts of schemes are being waged in mass to trick the search machines and make money by leaching off the internet traffic.  The move by the Black Hats away from link crazed hysteria shows us that original content is for what is most wanted, because it works.  The latest move by search in the apparent additional layers of parsing remains to be seen.  This latest push by big search is simply an answering of the endeavors of the manipulators of the SERPS. The social media and blogs are targets of the scammers also as they try feverishly to automate submission software to plug a backlink into a popular forum.  This too has been virtually shut down by the blog software developers that have endeavored to block spam from their sites. If you want to keep an eye on the changes in search, the Black Hats are the ones to watch.  They twist and roll with the punches, but they are truly taxed now and their days may be numbered.

Artificial Intelligence being employed to index pages: Feb. 16, 2010

Google, Bing and Yahoo are all using a form of indexing, the impetus of which is to weed out the hijacking of the SERPS by Black Hat SEO’s.  Google in particular and because it is the biggest in search, brings with its results a higher percentage of leaches that wish to derive income from manipulating its efforts to deliver organic results.  Even though Google is regarded as the best, it is the most unstable of the major search engines when the technicians endeavor to shake off the parasites. The SERPS are not always as relevant in the Google search as they are in Yahoo or Bing.  A comparative search analysis of the three big purveyors of free search will yield different results.  As of this writing, the SERPS are in a state of flux.

Of late we have recognized obvious changes in Google’s algorithms, Bing’s contention to be the “decision search,” engine and Yahoo’s changes in its results pages, it is obvious that the SERPS have begun to evolve beyond the paradigms that were accepted and general practice in the SEO community.    No longer can content be repetitive in the same keywords.  Related terms are indexed and simple writing styles are clearly grouped together with like pages for keywords and related keywords. Some form of tweaking is going on over at Google. This is for sure as we are noticing a narrowing of results in the SERPS on certain search strings.   Pagerank, or page-rank was the all-important achievement for a site owner for so long, but now we are questioning the importance of it.  It has always been a concept that was embraced by the SEO community.  Copywriters, or those that encouraged content over backlinking strategies always stressed content and “in page’ elements over the drive for pagerank mentality. “The importance of content seems to be moving to the fore in search.” The importance of content seems to be moving to the fore in search.   This certainly does not mean that linking is dead, but it is a welcome move toward organic, non-manipulated SERPS.  What we are seeing has to be a result of a change in the way big search is operating.  This is all due to the Black Hats and the manipulators that are the enemies of organic results.   Left unchecked, Google would be no more and sink into the garbage of manipulated search.  So in the SEO community, the purveyors of backlink strategies will ultimately diminish in viability. The use of an artificial intelligence has been evident at least as far back as ’07 but with comments regarding it from SEO’s as far back as ’04.  It is evident of late that some change is in the air regarding the results in the SERPS.  Content within the page is ranking higher in the SERPS on many search strings than pagerank.  Pagerank is not as important as content in the SERPS in many cases.  Something akin to Latent Semantic Indexing or LSI for short is being employed.  Some type of related technology has been used for some time with the results being weighed against the pagerank for placement in the SERPS.  Now however, we are seeing something different with pages of high quality content emerging above many of the higher PR sites of similar industries and logistics.   This phenomenon is occurring without any SEO efforts being employed “in page” or in linking. The major search engines have not forsaken the tried and true systems that weighed anchor text against keywords and site structure.  Big search however is in a constant battle with Black Hats and change is mandatory for the search algorithm.  This is a trend we are seeing but to describe the phenomena is difficult.  Understanding the trends in the SERPS is more important than dissecting the method used to arrive at the SERP results.  One apparently successful method to position your site highly in the SERPS and keep it there is to develope a perceived “authoritative site.” “Weaving sentences into content that are reversed in delivery will confuse the system…” Weaving sentences into content that are reversed in delivery will confuse the system and your site, if carefully written among other things, will be ranked higher. An authoritative site will contain many pages and quality backlinks are important also.  The amount of good and original content is very important.  Information on other websites pull information from authoritative sites, but the complexity of your writing skills will prevail in a given category to raise your site to the top of the SERPS. It is easy to see that simple sentence structure is being rated by big search as amateur.  There is a rating process that enables big search to ascertain the authoritative level of the content and the intended readership.  A machine cannot discern actual meaning, but in the categorizing of pages, it can use several criteria to arrive at the SERPS.  The machines can however discriminate based upon the order of the words.  When comparing sites and keyword counts are the same, but one page has more related wording and the sentences are more complex, the SERP ranking will be higher for the more “in depth” page, than for simplisticly written ametuer pages.  “In page” elements are clearly ranking higher in the SERPS. It is proven that sites that contain good and original content will stand in the SERPS while the sites that rank from solely manipulative efforts will eventually falter in the SERPS.  A quick analysis of what the Black Hats are doing will yield an obvious presence of a hunger for content.  This is proof positive of the trends we are experiencing.  Backlinks are still of importance but the immediate manipulation of the SERPS for a new site is nearly impossible. Since some form of artificial intelligence has been employed for some time, what has changed?  We can only theorize as insider information is hard to attain.  Big search keeps a tight lid on the methods used in its indexing practices.  A theory that is being floated is that  Google, for instance is using the same algorithm, but the results are taken and refined again to arrive at the SERPS.  The current state of the SERPS is in flux as the process is perfected.  It is theorized that pages in an index that are related are stripped of relative keywords and links are ruled out. Then the index is checked for related or “semantic” phrase relevance with an additional layer of LSI or related technology.  This makes sense as the SERPS are reflecting more pages of phrases related to the raw keyword contained in the user’s search string.   The old practice of keyword stuffing is most certainly dead as this would eliminate it in the SERPS. “…if your SEO is astute and keeping up with the times, your site will remain in the SERPS.” Pagerank would be the next item to be thoroughly policed by Google.  Make no mistake, competition is forcing the issue.  Search will improve and if your SEO is astute and keeping up with the times, your site will remain in the SERPS. In looking back for baselines and researching for answers, pages with content always seemed to be anchored in the SERPS.  The sites that possess marginal content and rely mainly upon linking seem to be suffering from Google updates.  This phenomenon is probably just another speed bump in Google’s road to returning to organic results.  We cannot proclaim that linking is dead because it will probably never be discounted entirely.  Sites with good content and higher pagerank are zooming to the top of the SERPS.  Content, nonetheless is taking on a role of even more importance. Is your SEO keeping up with the times?

Stop Right There! Do Not Do Anything!

Stop Right There!  Do Not Do Anything!
Feb 11, 2010

Search is changing at such a rate that now we are in for an update that will shake up the Black Hats.  Google is working hard to keep rival Microsoft from getting any traction in its new digs with Bing and Yahoo.   Already, pageranks for typical link farms and link exchanges are tanking.  A new link from one of these may bury your website from being seen in the SERPS for some time to come.  Sites with good structure and content that have been sitting stagnant are actually prevailing over those that have been constantly tweaked by site owners, administrators and SEO’s.

The world of search is changing and you need a professional now more than ever.  Amateur efforts will not be tolerated

by big search any longer.  Extreme care must be taken when backlinking.  No site should even be considered with a pagerank under 4.  A pagerank of 4 should only be used for a link if it has few out-bounds and has some specific relevance to your site.  An industry regional directory is one example of a positive reasoning for linking up with a site ranked 4 for pagerenk.  Keep in mind that pagerank is relative to the page and not the site. The site usually has the highest pagerank on the index page and sublevels drop from there.  This is due to site structure and the number of inbound links pointing to the inner pages.

A link to a page with a pagerank of 6 is worth about 1000 links from pages ranked 2.  The 1000 links may get you noticed in the SEPRS but your pagerank will suffer irreparable harm and others ranking higher may push you down in the SERPS.  If this does not put perspective on the topic for you, do not even make a move until you speak with a professional.  The results of a bad move in backlinking may cause you a world of frustration because these links do not ever go away as long as the sites pointing to yours are up and running.

Content Now Really Golden Even Trumping PR

Content Now Really Golden  Even Trumping PR

Feb. 12, 2010

Unique Content is now more important than ever.  We can only speculate as to Google’s algorithm, but we can comment on the SERPS.   For some time we have been seeing some trends that do not make a lot of sense as far as the old paradigm that we had come to know.

Google has been known to become a little unstable in the past when it unveils its new algorithms, so we are conservative in passing judgments too quickly.  Google learned the hard way to time its updates so that they do not adversely affect commerce.  This happened with an update was done years ago right before Christmas and the internet search giant received much grief over it.

Note:  We date these articles because as the search engines change, we comment on the situation. As far as timing, this is a great time to shake things

up.  In the land of consuming consumers, the USA, we are between the Christmas time sales push and the post tax season sales season and in the middle of winter.  A more opportune time to make a move would be hard to find.  Understanding sales cycles is paramount in measuring advertising efforts for the most results.  It seems that Google has realized the err of its ways in considering a “down time” to fiddle with its program.

We have all kinds of clients in all areas of business. Clients that have low page rank sites but with great content are the focus here because these sites fit to exemplify our contention as to the value of good site content.  It is clear as to the reason for low PR as many low page rank sites are linked with low PR link exchanges, etc.  No great science there, but what we see as a new trend emerging is intriguing.

These same aged sites with low PR, but outstanding and unique content and good structure always seem to remain stable in the SERPS.  A new trend however is the infiltration of newer sites that appear almost at random in Google. There is a shakeup going on right now and some higher ranking sites in the PR4 range are taking a hit. These PR4’s are being pushed down to lower pages in the SERPS while newer pages with better content are staking a claim on page one. These new-comers to the Google SERPS are content based pages. They don’t always have a higher page rank, if any but they have unique content.

Sites that are aged (older than the PR1 and PR2’s), have average content and have PR4 – PR5, are being beaten out by PR 2’s and PR1’s and even PR0’s.   The very well written content is the only difference between the PR0’s – PR2’s and the PR4 – PR5’s that could make this happen.   This is happening with some consistency in several different search strings that we monitor.  Many of the high PR and low PR sites are similar as they are direct competitors operating in the same regional areas offering the same goods and services.  The seemingly more trusted PR4 – PR5 sites that are aged and lack junk links are actually being beaten out by content! Content beating out PR is not a new phenomena however in these cases, something is happening. There is a shakeup and a movement over at Google favoring content.

What does this tell us about search?  Search is changing!  There is no other reason that we can find. It seems that the old standard methods of link building may be dead, or on their way.  Content is king!  We are referring to Google SERPS here, so we will return back to the drawing board and look over Bing and Yahoo, etc.  Page rank is just part of the picture and it seems, an ever-decreasing part of getting placement in the SERPS.   Wow, does this make sense?

One unit of measure of the current search climate is to take in some of the Black Hat information and offerings on the internet. These folks are beside themselves moving toward what they refer to as “content scrapers.” The Black Hats are moving away from the link schemes and into the land of content. The new object of their attention is snatching up content and dumping it into programs to alter it so that new algorithms will see it as unique when it is posted all over the web to develop cheap traffic. These are mass scale operations aimed at traffic for their pay-per-click schemes.

If you want to make the internet work for you and not have to work for it, you have to have content. So, you have to become a writer, or hire one.  You need to do your “in page” work even better than before.  This makes perfect sense because the spammers and exploiters of Adsense have a couple of things in common.  They are lazy and they have little or no content to offer!   Search bots are indexing content in new ways.   Could that be? It is theorized that artificial intelligence is being used to index pages based upon content.

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Either the search giants are using artificial intelligence similar to Latent Semantic Indexing or they are using a mix of indicators in their proprietary methodology.  The age of a site seems of significant importance to Google and Bing (as recently reported with Bing filtering out new sites to combat spammers).  It is apparent that Google is now working feverishly to improve organic results within the SERPS.  The idea that the search spiders and indexing machines could be tricked with phony link schemes only held any validity for as long as big search allowed it.  Google certainly has the resources to reliably weed out junk from the SERPS.  Twelve Billion from Adwords annually makes for a lot of resources.  Google posted 4th quarter profits up for ’09 with gross revenue up from all prior years.  It seems Google has stalled and waited a little bit too long to do anything about the problem of spam pollution within its SEPRS.   Confidence in the giant search company has dropped off a bit but don’t count them out of the game.  Google is coming back with a vengeance and the company will improve its organic results.

The problem for businesses that rely upon the free internet and the savviness of their SEO pros is that they may have an SEO expert that is behind in the times.   Many SEO’s wait for new information as to current trends to come to them by way of the blogs and the industry pow-wows and newsletters.  By the time the information gets to them, it is history.  The SEO’s that sit and wait bring down their client’s with them.  Search is navigating through some uncharted waters at present. If you are a cheap trick purveyor of SEO, you are dead in the water.

Big search has been warning us all along and SEO “experts” have sneered at the idea that it would ever put teeth into its contention that it would no longer tolerate being scammed.  The time has arrived! Real “in page” content and quality are coming out ahead!  It is about time.

SEO is changing.

Is it about time you get a new SEO expert?

Will search move away from backlinks?

Backlinks No Longer as Important?

The content portion of a website has been long hailed as the most important part of getting listed in the SERPS.  This has and remains to be true and now seems even more viable as a strategy for the future.  Artificial intelligence that indexes content would seem to be the cheapest way to judge between spam and non-spam. Some level of Latent Semantic Indexing has been theorized as being employed by search for years.

As we all know the internet is full of fluff.  Links-for-nothing and ponzi schemes have reigned supreme for far too long.  This activity threatens search as we know it.  Black Hats are at war with search and it is a covert war in large part.  If you do a search on Google (of all places – all things to all people) for Black Hat SEO, you will find pageranks in the 6’s and above for the heavy hitters.

This is because the human element of search is driving up the pagerank.

Moving away from useless backlinks may be the next move in search.  At least a discounting of backlinks would be in order as the abuse has been rampant. Many more backlinks exist from spammers and website owner generated backlinks than real and honest links of interest on viable websites.  The latter was the barometer of old that told search engines which sites were of interest to the public.

The move now seems to be to that of using databases to tell the story for search.  Real people either click and stay on your site or they click and go.  The former is an indication of the stickiness of your site.  This is where the black and white measure of content comes into play.  Search will endeavor to “read” your page.

Search has to read your page.  Reader algorithms will be employed along with user input gathered by way of databases and these will be the new indicators of search.  It has to be so because while the patch-together search system is thriving, it is broken.  The current link scheme driven system is getting saturated with garbage.  The threat to organic search is real and it is something that Google and Bing and Yahoo are waging war against.

Simple content is your foundation.   It is the cornerstone of your website’s viability.  Start writing or hire a writer if you want to succeed.  Sit down and devote time to content for your website.  Backlinks will diminish and you have to have content to make it.

Personal Information Indexing by Google

Personal Info Saved by Google Search engines must continue to deliver organic results for free, if they are to continue operating under the current business model.  Google’s annual gross return on internet advertising is reportedly around 12 billion dollars, so the current model is working. The current model is working but it is paradoxically and currently, broken.   Monetarily the current model is working, but change is in the air.  The change is to eradicate or limit the very astute enemies of organic search from access to free search. The perceived incestuous relationship between the drive for organic results being at odds with internet advertising, which is what fuels the fire, is a natural conclusion.  This would in reality, kill search, so big search walks the tightrope of big success over the SERPS that are often full of garbage. “Real people search on real topics.”

“Black Hats,” as they are known are involved in a constant endeavor to trick the search engines and obtain free traffic.  These tricks are frowned upon by the search engine companies for good reason. Real people search on real topics.  Real people want goods and services and the spam artisans want to gain income from fluff offerings.  An entire industry centers on how to make it rich by tricking the search engines. With search moving into social networking and real time crawling, the search industry faces expending monumental resources toward the increased demand.  Google, the largest, with 60% world wide market share, continually researches new product lines and models to increase its market diversity laterally.  Google is set on its current search model so as the big machine goes, so will the others. Backlinks and the development of them is still viable and becoming less dominant in search. Spammers have all but killed the use of meta tags by search.  Backlinks have been the focus of much activity as the Black Hats have exploited them so much that the search engines must become more aggressive in fighting their efforts. Meta’s are no longer even crawled by the major players in search.  Search has no other alternative but to harness human activity to enable accurate site viability.  Google will continue to log personal information to enable truly organic SERPS. “…database that holds information on every search ever done…” Under fire for its massive database that holds information on every search ever done on Google, the company maintains its non-threatening appearance with company voices stating publicly that Google only uses its data to improve its search offerings.  The company also states that it only keeps specific data on location and IP addresses for a period of a several years. The public generally trusts Google as use of the information databases for direct profit would mean the general public would see Google with horns over its colorful logo.  The company’s image would go into scorn and Google would be no more.  The fragility of the company is very apparent to the management and image is everything to Google. “….be careful what you search for….” It is government that scares people.  Google is summoned to court thousands of times a year to testify regarding search data. The company fights many of these incidences.  It is the government that people fear may one day gain control of Google’s data. If Google fails, the databases may be up for grabs and the thought of government opening up the data of searches made by American citizens is a terrifying thought to some folks. So, the motto to live by on the internet is to be careful what you search for and realize as a website owner that no fast tricks lead to permanent acceptance on the SERPS.  The human element will be the deciding factor.