Place your site along the Information Super-Highway!
Too much SEO Techno-babble and too many followers of old recipes number the ranks of “SEO experts,” or so they are called. The inept efforts being sold by web designers and “experts” are equivalent to a big rip-off. As a business owner or manager, you need to stay current and to educate yourself about how to maneuver the changing world of the internet. Without continued education and up against this huge technological maze called the internet, you leave yourself vulnerable to the modern day traveling salesperson of SEO smoke and mirrors.
You want your company web-site to attract and connect you with buyers that are genuinely interested in your company’s offerings. You want web-site exposure that translates into revenue. You want web-site driven profit and you want less aggravation.
Search Engine optimization or “SEO,” as it known by the acronym in today’s fast paced information age, is the endeavor that enables a business to advertise on the internet most effectively through the company web-site. Serpeo-SEO is your answer to getting your web-site noticed on the internet. Search Engine Optimization is the key to continuing profits from your company web-site without nagging advertising costs.
A great web-site with great Search Engine Optimization is your answer! Nowhere, as a business owner or manager, can you present the magnitude of information about your company and services than on your own company web-site. As an advertising medium, the internet has no equal when you rank high within the Search Engine Result Pages (SERPS) for your keywords. Once your site is up and running, your expense is very minimal and the results can be absolutely unbelievable. Once up and running properly with the proper exposure, your company web-site internet advertising is free. So, your company has a return on investment (ROI) that is unlike any other in the business world today.
“It is unfortunate that so many business owners are not privy to SEO…”
It is unfortunate that so many business owners are not privy to SEO and that they are perplexed and frustrated with their internet presence. Lack of knowledge is the reason for this problem. The dismal results of their company’s internet endeavors are an ever-present matter of angst and the elephant in the room at sales meetings where an ever more technically astute staff wonders why the company has not caught up to the times. This fact, however leaves a clear path for success for you, having the ability to capitalize on the internet and to leave your competitors behind.
You may be frustrated with your web-site performance and second guessing the viability of internet advertising. If you are questioning and wondering, do not give up! The internet is growing and Search Engines are constantly perfecting the art of delivering organic results. These desired results are the real and tangible web-sites, like yours, that offer real services for real people. Our efforts result in getting your site noticed by the Search Engines.
“Our efforts result in getting your site noticed by the Search Engines.”
Many people sit at their desks every day and use the internet on company time and then again at home they spend even more time online. They refer sites to friends and loved ones by email. Many people search for companies like yours. These are interested buyers and they are of the highest quality prospects your company could hope to engage.
Many business owners have invested with a company to produce their company web-site and get it up and running. Once up, the expectations for the site were never realized and the company web-site has become a mere auxiliary part of the company sales presentation, rather than the producer of quality leads. Some business owners, not being familiar with Search Engines, how they work, and the web-site optimization of their internet presence, will invest in Google Adwords only to be even the more frustrated with the poor quality of leads produced. The results are understandable because these ads are pushed onto publishers’ sites within the Adsense Program. To the contrary of all efforts by the Search Engine selling the ads, the link is not relative to the site where it appears. The link gets clicked and the business owner pays. When the results of the campaign show up on Google Search, many times a similar result is realized. The ROI factor on the Adwords program is sometimes disheartening for the business owner, also. Wouldn’t it be such a pleasure to have a web-site that runs on autopilot producing quality leads for your company without having to pay for the exposure?
Yes! It is certainly possible to have the web-site that makes your company money through the careful use of SEO techniques. Your company web-site should be looked upon by an SEO expert as soon as possible so that a plan can be devised to bring up the company exposure on the internet and begin to reap the rewards of free internet advertising. Although much of the work can be done by the novice, caution should be taken if you plan on doing this SEO work in-house. Every step of the SEO process either creates building blocks for a successful internet campaign, or it can work to limit future options and paint the company web-site into a corner. In design of your digital marketing, SEO must be considered first. If you don’t yet have a business web-site, before you even secure the URL, consult with an expert in SEO. You really can make a mess of things and hurt your future plans by moving on web-site development without first consulting with an expert in this field.
Adsense vs. SEO
Search Engine Optimization or SEO, as it is known to us in this high-tech, fast paced world of the internet, is the science of the elements surrounding the preparation and efforts geared toward recognition of a given web-site by the internet’s search engines. What is known as the SERPS or the Search Engine Results Page is the basic result of searching for a keyword and specifically the first ten listings are of primary concern to any business owner that wants results from a web-site Everyone wants their site in the top ten in the SERPS, no small feat, but it is certainly possible with the right amount of effort applied to the right SEO measures. The best part of this exposure is that it is free of charge once up and running. New Search algorithms are being put into place to ensure real companies make it to the top of the SERPS for higher quality end user experiences. Now is the time to move your web-site onto the first page of the SERPS and to get noticed!
SEO is a complex mix of endeavors that affect change upon the web-site to move it upward in the SERPS and to keep it on top. Some “experts” will do what is called “in page” Search Engine Optimization. This is design methodology geared to utilize keywords within the page for optimal search engine indexing. This is very important as the first step to building a top ranking business site.
This “in page” optimization work can only work if you have the content with which to work. If you are in charge of the company web-site, you must find the writer in your company that can produce good content. If this is your gift, great! You have a leg up on your competitor that cannot write. There is nothing like possessing the passion and the ability to write about it and then the knowledge to employ techniques that will get you ranked in the SERPS. Generating the web-site original copy for the SEO technician for keyword seeding is a very important step of the process. No one will do a better job of assembling content than a person close to the action and privy to industry specific information. Finished or “polished” site copy is not idea, but the content with which to build is imperative. No money spent can get your story written down if you lack the passion to convey your message.
We provide copywriting services if your company should be in need of a writer. We do in-depth interviews and write the SEO site copy for you. We generate professional SEO emphasized copywriting work for your web-site This is the foundation upon which all the successful building blocks will follow.
Original copy is the basic element and the most important part of your web-site and the very groundwork of SEO. Your web-site must be informative. No fancy SEO tricks should be employed as they won’t yield the results you desire. They can only hurt you over the long haul. Your focus is not only for results with the search engines, but for an interesting site your visitors will enjoy. You want to convert your visitor to a lead or sale, so content clearly and properly presented with keywords in mind and SEO techniques employed, will attract the search engines, get your site indexed and encourage your visitors to contact your company to purchase your offering. All this from Search Engine Optimization, along with the supporting elements that reinforce the SEO effort will yield success for your company’s long term internet endeavors.
There is a wealth of information available for you on this web-site Please keep in mind that while you can start an SEO endeavor on your own, or in house, you can make your SERPS worse. If you are not fully aware of orderly procedure and the whole picture relating to the Search Engines , your site’s ranking, and techniques used in the Search Engine Optimization industry, you can actually create poor SERP results for your site. Sadly, sometimes efforts by novices make the resulting negative results hard to reverse. Search Engines do react to every measure you take using these techniques outlined on this site.
We encourage you to get a professional expert’s advice because it very well may mean a significant difference in your internet successes for the present and the future.