Personal Info Saved by Google

Search engines must continue to deliver organic results for free, if they are to continue operating under the current business model.  Google’s annual gross return on internet advertising is reportedly around 12 billion dollars, so the current model is working.

The current model is working but it is paradoxically and currently, broken.   Monetarily the current model is working, but change is in the air.  The change is to eradicate or limit the very astute enemies of organic search from access to free search. The perceived incestuous relationship between the drive for organic results being at odds with internet advertising, which is what fuels the fire, is a natural conclusion.  This would in reality, kill search, so big search walks the tightrope of big success over the SERPS that are often full of garbage.

“Real people search on real topics.”
“Black Hats,” as they are known are involved in a constant endeavor to trick the search engines and obtain free traffic.  These tricks are frowned upon by the search engine companies for good reason. Real people search on real topics.  Real people want goods and services and the spam artisans want to gain income from fluff offerings.  An entire industry centers on how to make it rich by tricking the search engines.

With search moving into social networking and real time crawling, the search industry faces expending monumental resources toward the increased demand.  Google, the largest, with 60% world wide market share, continually researches new product lines and models to increase its market diversity laterally.  Google is set on its current search model so as the big machine goes, so will the others.

Backlinks and the development of them is still viable and becoming less dominant in search. Spammers have all but killed the use of meta tags by search.  Backlinks have been the focus of much activity as the Black Hats have exploited them so much that the search engines must become more aggressive in fighting their efforts.

Meta’s are no longer even crawled by the major players in search.  Search has no other alternative but to harness human activity to enable accurate site viability.  Google will continue to log personal information to enable truly organic SERPS.

“…database that holds information on every search ever done…”

Under fire for its massive database that holds information on every search ever done on Google, the company maintains its non-threatening appearance with company voices stating publicly that Google only uses its data to improve its search offerings.  The company also states that it only keeps specific data on location and IP addresses for a period of a several years.

The public generally trusts Google as use of the information databases for direct profit would mean the general public would see Google with horns over its colorful logo.  The company’s image would go into scorn and Google would be no more.  The fragility of the company is very apparent to the management and image is everything to Google.

“….be careful what you search for….”

It is government that scares people.  Google is summoned to court thousands of times a year to testify regarding search data. The company fights many of these incidences.  It is the government that people fear may one day gain control of Google’s data. If Google fails, the databases may be up for grabs and the thought of government opening up the data of searches made by American citizens is a terrifying thought to some folks.

So, the motto to live by on the internet is to be careful what you search for and realize as a website owner that no fast tricks lead to permanent acceptance on the SERPS.  The human element will be the deciding factor.