Search Indexing Still Shaking Up the SERPS

March 5, 2010

Google is indexing the social sites almost immediately although the SERPS are not receiving the data for reliable and competitive movement in the listings.  Google is also indexing the press releases and articles from many outlets relatively quickly.  The articles are making it quickly into the SERPS and allowable one-way back-links contained within the press releases and articles are being followed and the boost from carefully placed text links are noticeable within 30 days on existing sites.  Blogs have to stand on their own and are not favored in Google unless self generated big traffic ensues.  The staying power of the social site blurbs and bookmarks seem to have to do with the rating systems employed by the respective sites and the afforded credit or “link juice” seems limited to this criteria.   The power of a press release or article, if it is well written, lasts for a long time and is still the best organic tool in your arsenal for regular SERP improvement.

Yahoo and Bing are changing their respective algorithms and they seem to be in a period of flux.  Social sites are not the favorites of either of these sites.  Strange results are making their way into the results pages of these two search engines.   Yahoo prefers blog entries over press releases and the SERPS demonstrate this.  Complex search strings are rejected by Yahoo’s algorithm and this is telling of the depth of Yahoo’s platform.  Bing rewards content more than any search engine.  Bing will return multiple results from the same website as it will narrow results on the more complex search strings.  Bing is a more complex platform without the restraints or obvious filters of the other search engines.   It seems that contrary to the reported statements recently made by a Bing representative, that a new site is able to be listed on the front page of the SERPS easier than what was expected.