Spammers are to organic search results what rust is to iron.

Spam Has Reached the Tipping Point

“When was the last time you searched for something only to be sent to a worthless site…….”

Google is the most successful search engine in the business.  It came to its position high above the rest because it delivered what is known as organic results better than anyone else.

It is like going on a nature walk and digging up a real and tangible morsel of nature to bring home.  You visited an organic playground.  All this while your neighbor went trolling for tuna down skid row and brought home some junk from the old city dump to pollute his driveway.  You plant your organic flowers while your neighbor clangs around with his unsightly mess.  Organic vs. in-organic.  Your organic flower is smelling nice and looking good in your organic garden.  Your

neighbor, well he is a spam sniffer and the aura of his frustration is exuded from his noisy driveway.

The best way to describe organic search results is by describing what they are not.   When was the last time you searched for something only to be sent to a worthless site devoid of original content and full of links to similar sites?  The ending cyber squirrel cage of worthless junk is just what the search engines are fighting against every day.

Organic results are the most valid matches for your search query.  Search engines would strive for the best organic results possible, but for balancing of advertisements that fuel the effort.  Google has dominated search with its Adsense and Adwords programs, but the misuse of the programs has contributed to a problem that if left unchecked, would mean the demise of the giant.  This will hopefully not happen because Google will police unsavory SEO and the misuse of its products.

Organic results deliver what the end user desires with efficiency.  Google was founded on organic results.  Google’s popularity was derived from the most organic results in the industry. Organic is currently competing with manufactured results by spammers. Google is not the only player in the game, but it is the biggest and advertising is the source of the big funding behind the behemoth.  Fully automated, the programs are slow to be policed and organic results are affected immensely by fake links, Adwords schemes and worthless websites trying to cash in on the Adsense and Adwords programs.

Advertisers will turn away once they realize that something is not working.  Google is suffering from some pullback as of this writing.  Organic results have been injured by pay-per-click advertising. The search giant knows that pay-per-click can also be abused by competitors that click away on advertisers links in order to raise the costs for their enemies. The real, brick and mortar companies that watch their budgets closely will pull back from Adwords.  This will leave the tricksters trying to trick each other.

The main drive for any real SEO campaign should be for honest and lasting organic results.  This can only be achieved by delivering original content along with SEO techniques that complement the endeavors of the search engines toward organic results.  The weeding out of the leaches on the internet will continue because the very survival of search, as we know it, will depend upon organic results.

SEO tricks will fade and what will be left is real and original content that will propel search to provide a better experience for the end user.  SEO will follow with the embellishment of the real and tangible assets of each site so as to afford the search engines the ease of delivery of organic results.

Organic results will be the target for the SERPS if search is to remain free. Organic is real an non-manipulated search. The SERPS will never be 100% organic, but they have to do better than they are currently as the SERPS are miserably missing the organic results that made the internet great.