Philadelphia Slate Roofing

A  Philadelphia Roofing Company  has utilized our services now for 6 years and has harnessed the ever-changing and growing internet to stay on top of the Search Engine Results Page for targeted results.  

 So very successful is the website for this Philadelphia Roofing Company that the folks at FSI Restorations have allowed us to brag about their website.  receiving a sustained 22 thousand hits per day, the company is looking to go national.  A local company has actually gone  from local to a potential nationally franchised organization. 

It is because of the 3000 page website that is carefully maintained and skillfully written that this Philadelphia Roofing Company has enjoyed its continued success.

Facebook Passes Google!

As I stated many times before, the threat that social media poses is real and significant.  Right now Google is chasing the social media postings like a blood-hound.  Google has cleaned up its SEPRS and dumped paying advertisers in order to become more viable and return to an organic base.

For many involved in SEO, this all seems like a threat, but only to those that tremble at the thought of producing real and relevant site copy.   We will witness the rise of good quality content as the anchor that keeps a website on top and attracts attention.  This is what it was all supposed to be about before the Black Hats took over for a while.  Now, real content even trumps Page Rank.

My prediction has been that Page Rank will diminish as it was built upon self serving spam, in large part.  Back-links will change in viability or change in value as they will be rated themselves, instead of being counted.  The machines that index the web cannot be counted upon to place tangible value on a link.  Real end users will take over and rate websites and the use of Social Media is a must for any business that wants attention on the internet.

-Bob W

It may seem like all the verbiage, even on this website, is too confusing to understand as far as what this gray area, this fuzzy thing called SEO is all about. We have tried really hard to keep the techno-speak down to a minimum on this website for your benefit. We want you to understand so that you don’t spin your wheels.

We do not want you to hook up with another website design firm so that just maybe they have the right stuff to get your site to the top of the search engine page results and that maybe your potential clients can find you and will contact your company for your services. A website design firm is not an SEO firm, necessarily. The two endeavors are related and a company that does one can certainly do the other, but for all the hours of design and painstaking work that goes into a quality website, provisions for SEO need to be in place every step of the way. This is all too often not the case, as if the optimizing part can be done later.

It can be done later but there is always re-hashing of old content, internal structure and pages so it is really better if the whole project can be done at once. Usually, a company specializes in one discipline or the other or if a company is large enough, separate departments can be employed for the desired results.

SEO, short for “search engine optimization” is a separate type of specialty and a certain focus upon current trends in the internet and search engine placement must be in place because of the waves of changes we see daily in the search engine technology. Today, the best method for staging a website roll-out is to have the SEO professional follow the very astute designer in the process of working a website to its fullest potential for search engine placement. The SEO specialist needs to take an SEO optimized website and begin to tweak it and work in the associated back-linking strategies and check for internal linking, etc. Most website designers are familiar with much of the basics and will provide optimized work for the SEO specialist.

Today’s climate requires copywriters to be employed by the SEO practitioner for the full implementation of an SEO campaign. Leveraging content is now a vital part of getting your website to the top in the search engine results pages (SERPS) and a few carefully crafted pages will no longer do for permanent ranking strategies. We have competition in the SEO field and your competitors will be working to overtake your website and push you down to the second page of the SERPS.

A good design form will have an SEO specialist and sometimes you will find a specialist that can deliver on both elements. One without the other is a waste anyway you look at it. If you have a good and functioning website but have been passed by in search engine ranking, an SEO professional is who you need to call. Another website redesign will not work in and of itself. If you want to start over, remember that site structure being changed may hurt you in the loss of the exposure that you already have. If you have had an amateur working old linking schemes, stop right now and contact a professional to take inventory of your current situation. You website could be ruined for the search engines for some time to come and undoing amateur work that is very hard to track down all over the internet can be a disaster and starting over may be a hard choice to that has to be made. Before you redesign however, allow an SEO specialist to take a look and to analyze your particular situation.

A website that cannot be found is no good to anyone. Usually, turning around an existing website and keeping the good elements in place can achieve more than you could imagine. You don’t change your engine in your car if it only needs a tune-up.

We are seeing web designers that are selling complete rebuilds that do not produce any more sales leads than the old website they replaced. We are seeing this quite often. Let us take a look free of charge and offer you what you need, rather than opting for duplication of work already done. Yes, we may have to fix some things, but does not that make more sense than spending money on what you don’t need?

-Bob W

Social Media is taking off among the youth but also within all communities as the popularity of these sites increases. People frequent these new doorways to the internet. As they share their interests and day-to-day happenings with each other, people are flocking to these sites. One can communicate with hundreds or even thousands of friends in a few keystrokes.

Never has the world seen such a network that literally has the power to engage the human spirit so effectively. We may see entire governments overthrown by these sites one day. When it comes to likes and dislikes, everyone is not the of same vein and debate is natural. Entire communities of folks interested in topics that range the gamut, daily communicate on the internet to share information and links to interesting sites.

The power of this raw force of networking has been seen in the city of Philadelphia of late, as in other parts of the country. So called, “Flash Mobs,” are appearing and causing disruption, damage and problems across the city of Philadelphia. Youth that are looking for action and are able to communicate by way of their hand-held devices on the networking sites and gather in mass to disrupt a given area of the city at will.

This is about the power of these sites and that people can communicate with each other in real time. It is no mystery that the sites more fluid in nature like Facebook and Twitter are more poplar to people looking to engage. How can a business harness the power of these sites to increase sales?

These sites like Facebook and Twitter use a global “nofollow” attribute in their “robots.txt” and generally links are considered dead to the machines that crawl the web. My opinion is that they are picked up and crawled anyway by big search. There is some debate about this. The links on many of these fluid sites that use the global “nofollow” designation do not, however get indexed in the search engines. Some sites linked to these sites are indexed by search engines. Take “Digg,” for instance and sites like it that allow spider crawling. These are prime real estate for well written articles and links to interesting sites. Again content reigns supreme and the same link bait ideas are attractive to the social networking folks that share an interest in your good or service.

As stated before, big search will continue to harness the happenings on these social sites so that the search engines remain valid in the internet experience. The power being wielded by these sites has unleashed an attraction to them by Google, Yahoo and Bing. Although the chaff that is known as spam is always going to be prevalent, the social sites are working hard to prevent it and the human element is heavily employed to cancel out the spam artisans. Take “Slashdot” for an example as it marks articles as spam until they are voted upwards by readers to raise them to a page of higher ranking.

So, we must ask if the social sites are helping the quality of big search or are they becoming entities all their own and threatening big search. I think the latter, but as long as people need a place to search for items on the internet, the search engine will remain viable. Google and Yahoo and Bing may be reduced in their ability to garner revenue from pay-per-click listings as copywriting will take on a role that will empower businesses to convey their messages in other ways. One thing is for sure and that is that the old linking schemes are dying a slow death right before our eyes. Another is that quality in site copy will rise to a level of significance never seen before.

For some it is like a wave that the surfer waits for to ride only to be dumped into the sea. For the many that do everything right and then get slammed in the SERPS, there is a reason. These machines that index the web are running on particular algorithms and even though the SERPS may seem like a result of random placement, they are not like 52 card pick-up at all.

The recent trend of big search has been commented upon often on this website. It seems that all that we knew is in a continuous shake-up, but this is not the case because the big search players are moving to perfect the art of delivering truly organic results. Currently great content and internal linking strategy is being rewarded and old spammy schemes are being penalized.

On one hand you have rewards for good and on the other you have penalties for being linked to a site that has bad marks against it. New site owners that have true professionals working the SEO of their sites are enjoying fantastic results. Some websites however, are experiencing penalties by association. Even with established, aged sites we are seeing them being dumped off the first page and sometimes even far lower.

What is it? What is going on is just what I predicted in big search’s strive for organic results. Backlinks, whether contained in news articles, press releases, or raw incoming links need to be checked. Right now, a new link with anchor text placed on a penalized website will tank your site on any search for that keyword or keyword phrase in the given anchor text. New potential links have to be checked and a page rank check is hardly enough.

It seems page rank is an item that is setting idle for now and while it is a factor in the SERP placement, its value is stagnant. A page with high page rank can be penalized to death and you would never know it. Google and Yahoo are very similar in their algo’s regarding the penalty placement in the SERPS. The bar graphs on tracking software shows parallel movement in these two search engines. Bing is another story and we are still trying to figure them out as they seem more stable but a bit also harder to see movement.

So folks, it is your links! If you track your backlinks, you can begin to undo some damage. Visit the Seopenalty.com site and try out their service. You will be surprised at the sites that are penalized heavily for spam and related tactics that have been allowed on the sites. Focus on Anchor Text both within and outside your site. Remember: If it is too easy to develop a link = RED FLAG. As always, develop quality content and keep it fresh. Use the social networks to prop up your links and pages.

Have fun because without challenge there can be no great achievement. Ride the waves and stay on top with a successful strategy.

Check all sites before linking or you will tank your site! Some site are heavily penalized by Google and Yahoo in particular and you will tank your own ranking if you link up with them. I found this site because I was looking for where I caused my own demise when I was sinking in the SERPS. I was able to undo the damage, thankfully.

Check this out: “Seopenalty.com.” Here is a screen-shot:

Make sure you run the check before you link!

-Bob W

You better be serious about your website! If you found this website by way of search engine, you should know that “SEO” and “Website Design” are the most vied for keywords in the world. The competition is fierce! If you have entertained engaging the services of a professional, you should read this article. An SEO company that uses paid advertising to get listed on the front page of the search engine result pages (SERPS) should be a dead give away that if you use one of these firms, you’ll be paying for clicks too. If you found Serpeo-SEO today by way of a search or by the many avenues we use to get ourselves noticed, you should be reading our commentary and learning more about SEO (search engine optimization).

Never before has the internet been more crowded and never before has the competition been so formidable. There are sound reasons however, to believe now more than ever before, that your website can be number one in the SERPS. That sounds absurd to the untrained business person and you may have given up on the internet. You may be paying for clicks or banner ads. You may have been ripped off by purveyors of internet hype.

I am here to tell you, as a fellow business owner with multiple websites that it is highly probable that if you use my services, you will succeed in multiplying your business and lowering your advertising expenditures. What if I told you that I started on the very first day of 2004 with a website launch that I had worked on for about a month designing and working and had it to number one in the SERPS in two weeks? What if I told you that at this time in ’04 that the expectation was for a six month sandbox interim before being listed? Now for the good stuff: My business took off like a rocket and doubled every year for three years. Now for the unbelievable part: Free internet search engine exposure was my only advertising! I never paid a dime to advertise my business! Wait, my website cost me $7.50 a month to run and that business generated 2 million dollars a year in gross annual revenue. I did work very hard on my website, but only about a day a month did I spend on it.

My websites are all on top of the SERPS and nobody can figure out why I stay on top. My first website launch in ’04 was averaging 17,000 hits a day by March of that year. Now it receives about 20,000 hit a day. The best part is that I actually use my competitors advertising to grow my business. All this on a targeted niche market regional website seems impossible. What is my secret?

I don’t just claim to be the very best at what I do; I am the very best at what I do! I write and I write and I write. I can rip out an article in minutes. I write passionately about my work. Then I use that content in various ways, leveraging it to gain exposure and to get listed in the SERPS. The business growth is just a reward for the hard marketing work that I do.

No silly tricks work for very long on the internet. A high school kid can design your website, but it takes a professional to launch a website into the stratosphere! In the current state of the internet search market, as I have written extensively on this website, the dirty tricks of yesterday are dead. The SEO schemes are being punished by loss in positioning. The smoke and mirrors of yesterday are fading away. The tricksters are scrambling. This is no secret. Many are panicking simply because they lack the skills to perform high quality SEO. Some even want to rename SEO to something else. Some SEO’s are so angry that it is impossible to carry on a normal conversation with them. I have written about this fact extensively on this website.

Some ask me why I use WordPress. The simple answer is that it works. So many tools are here and in place that it enables me to focus on the subject matter at hand. I could certainly develop a nicer site with more interaction and incorporate my extensive website design experience into a more intricate website, but for this endeavor, I chose to employ this platform for my SEO advertising. SEO is the most natural form of business exposure you will ever find.

You can make a decision today to make your company an internet powerhouse within your industry. You can make a decision today to make it happen. It is not rocket science. Since the internet garbage is going away, you have the opportunity to grab your piece of cyber real estate that will always grow in value.

The cost is very reasonable and with what you learn, you can run your site on your own in a few months for peanuts. So get serious and contact me and we can chat about your company and how I can help you.

-Bob W

If you are like a lot of folks, you feel the pinch of tough economic times. You ride down the road and see the business closings. The trend is evident in the restaurant industry where dispensable income is lacking and purveyors of fine dining are falling by the wayside. Your own competitors are closing up shop and your business is hanging on by a thread. What do you do? First you have done what all businesses are doing. You cut inventory to a just-in -time model. You cut back on your paid help. You actually are looking at advertising as a place to cut back on expenses, but you need it now more than ever.

You need exposure because guess what? People still need your services. If your company can remain standing, it will capture a large market share upon an upturn in the economy. Because others in your industry have gone belly-up, if your business remains standing, it will surge into profitability when things turn around. So, which advertising avenue will you take to sustain your business? The answer will be governed by your business model and your common sense.

Let’s explore a few advertising models:

Newspapers

Regional companies that service a given area will endeavor to reach potential clients through newspapers. Generally, a hook is employed like an offer or discount to get the immediate results needed to sustain business. Newspapers are temporary and they are expensive. They cater to a specific type of consumer, the shopper that wants a good deal. This type of advertising is like a band-aide that diminishes quickly in results.

Television and Radio Spots

Very effective in developing a brand in a given industry, these very expensive ads deliver a message to a given demographic, the listening audience of a given program. They work, but the cost of the ads has to be transferred to the cost of your good or service. Once you have pulled the trigger on this type of advertising, your sales price is set on the high end of the market. You have to be ready with the appropriate sales and production staff to close the deals and deliver the goods or services. Volume businesses that are set-up to cash in on the big advertising expenditures are the only ones that will benefit from this type of advertising. A roughly 10% close ratio is expected from all the churning of efforts in this model, in most cases.

Direct Mailers

These are affordable, but again like the newspapers a hook that offers a discount or a bait and switch type of ad is the most effective. Close ratios may be in the same numbers as with other media types, 10% to 20% is often expected. If your price is low enough, you can realize a better return on investment as far as gross numbers. When your mailer is done and you have exhausted yourself and your people, the net numbers may be disheartening.

Trade and Social Magazines

If your business is geared to a specific trade, not is a time that very low numbers will be realized because of the economy. Manufacturing and business services benefit mostly from communicating with the trades. Brand recognition is best in these outlets.

Signage

Businesses that put up a sign and letter their vehicles derive a continuing benefit from signage. “A business with no sign is a sign of no business.” Immediate results will be sporadic but the residual effects are sound.

Yellow Pages

The Yellow Pages have long been a staple of modern business advertising. It has long been realized that the Yellow Pages produces a certain type of client. When the fingers-do-the-walking, they are in seek of a better deal. Putting your business in a pool of like businesses that lack ingenuity and sell price will not propel your business anywhere but into mediocrity. Many of the Yellow Page companies are now realizing that they can no longer produce hard copies of their books. Where are the Yellow Pages going” They are going to the internet.

Internet Lead Sources

These establishments are set up and capitalizing on the internet. They are having a hard time keeping up with regional search elements of search. People want to buy regionally so if your good or service won’t fit in a shipping box, you better get with regional search on the internet and compete and beat these middle man operations. The cost is another factor to consider with this type of advertising. You are basically farming out your internet exposure and allowing yourself to be dumped into mediocrity like those businesses lacking vision.

Pay-Per-Click

The various outlets for pay-per-click advertising are diminishing in the results. This goes with the doorways that are growing in Social Media. People are frequenting the 500+ Social Sites and actually getting more information on these sites every day. The days when a majority of people went to their favorite search engine to find something are coming to a close. Expect big search to answer the call because it is in the best interest to better the organic results. Pay-per-click advertising on the major search engines will be diminishing in returns as the Social Media sites evolve and become more subject oriented. Competition will cause every outlet to become more stream lined and big search is shaking in its boots. Your business website will not realize any benefit in the organic SERPS from these efforts. Pay-per-click advertising is a stop gap measure toward immediate results. You be the judge of the effectiveness of these ads.

Business Website with SEO

A business website is much like a business sign, but it is much more in-depth than with the limitations of a sign board. Placement of your sign is important. As stated:

“A notable web-site albeit lacking SEO,

Akin to a vibrant sign-board placed in the middle of a forest,

Never will see traffic and is destined to rot away in insignificance.”

More can be achieved from a website than in all of the above forms of advertising. A business can capitalize on the advertising efforts of its competitors. Think for a moment. Your competitor chooses to spend the big bucks and you shovel in the sales!

Possibly your business is tanking online in the SERPS (search engine results pages). Maybe you have a good looking website. A high-school kid can design you a good web-site. In the implementation of professional SEO is where the cream begins to rise to the top. Your business website can attract the right kind of buyer, the value buyer. People that have been exposed to the hard sale performed by the fake urgency building, big marketing companies are averse to bologna. These folks know what they want and your company can be positioned to make the sale. The sale will be more profitable than the big advertised product or service. You can realize a much better ROI (return on investment) than your high rolling competitors.

The key is in the delivery of the company message. Free industry information that exceeds all of your competitors will sell. I know because I have done it. It works.

Your web-site will be lost in the forest if you have the mindset of your competitors and try the old ways of link-building. The problem is that it may be hard to get your site out of the forest if you continue down the old roads that used to work. The internet is much larger than ever before but there has never been more opportunity! The rise of social media, along with the elimination of Black Hat tactics, means that only quality will prevail in the future. If you have quality content, your site will remain on top in the SERPS and be frequented by many unique visitors daily. Your company will grow with only profitable business! A web-site is cheap to run as you probably realize. Never think however that results equal expenditures made! Effort equals results on the internet. Once your site is optimized for Social Media, you can take the reins, in house and carefully navigate through the web and remain on top.

ROI is the key to successful advertising. The future is the internet and your business needs to get listed in the SERPS on page one. Page one will afford your business a steady stream of quality business. Real-time advertising and an ability to change message and not become married to it are two great reasons to consider getting noticed online.

Get Noticed!

-Bob W

According to an article from Webpronews.com, “CNN President is really afraid of Social Media.” The article states that the President of CNN feels “far more worried about the 500 million people on Facebook than I am about two million people watching Fox.”

If the President of CNN feels threatened by Social Media, just think for a moment how the President of Google must feel. As I have stated several times before, Social Media is so big that big search may be at a point of transition. Already, Google has endeavored to engage a little social activity of its own with its Buzz offering. All of big search is devoting many recourses catering to Social Media in order to stay current.

I must repeat myself that the old methods of link building are just about dead. Social Media has many choices, some 500 plus and who really knows? These choices are networked for a real and powerful interactive media. Social Media is in and to be harnessed by people who know what they are doing. Content is paramount and necessary. At least in my model to get listed quickly, these are what I currently use. There are other ways to do it, I am sure but for my skill set and to my knowledge, Social Media is the way to succeed.

-Bob W

According to your business niche, you will want your website to cater to a certain demographic in the Philadelphia, Pa. and Princeton, NJ areas. Between these two cities steeped in American History from the onset, is a unique spirit of independence. In providing SEO services for a business marketing its website to the Philadelphia, Pa., or Princeton, NJ area consumers, one must understand the unique demographics set before it in this area. There is a slice of every type of consumer in this marketplace. If you are a niche business person and have found favor with a certain type of buyer, this area of millions of diverse consumers will be able to fill your email boxes and ring your phones with leads from your internet based SEO efforts.

In every niche market there is competition, but if you excel on the internet, you will capture interested buyers in Philadelphia, Pa., and Princeton, NJ. Big Box store rejections are all over the web looking for the right company. Please read my article on the Big Box leads, the 90% throw-away lead source waiting for you to shovel you’re your business. You should decide who will be your competitor and what marketplace you will service! You will succeed immensely in the Philadelphia, Pa., or Princeton, NJ based business if you follow my lead. With Philadelphia, you have the city of 1.5 million people. You also have the wealthy suburbs on the Philadelphia Main Line. In Princeton, NJ you have the wealthy area around the College town, but you also have the NY corridor and all the roads running north, full of upper to middle class people. From Princeton and certainly within reach you have the affluent northern NJ area with its multi-million dollar estates. You have all these and points in between with the supporting business community, but you have to know your niche, because you want to dominate it. Business is easier when you know your clientele because you know your niche. This area of Philadelphia, Pa., Princeton, NJ can be a gold mine for businesses that want to harness low budget but powerful advertising on the internet.

Yes, we consider working with an SEO professional as “advertising.” It is advertising to the masses but in a different way. To understand SEO for the Philadelphia, Pa and Princeton, NJ areas, you have to have lived here, done business here and know the consumers and the demographics of the region. The intricacies of the marketplace really cannot be ascertained from a spreadsheet or a demographic study. Once your company engages the services of Serpeo-SEO, you will begin to realize in short order, a flood of high quality “no-load” business coming to you. These will be people predisposed to spending a good dollar on your services. All you will have to do to succeed is to meet the need. No-load means that your website will run for about $10 a month after you have us paid for our services. We can work with you as needed to massage your results as you see fit. The Philadelphia, Pa., Princeton, NJ SEO professionals await your call to get you noticed!

-Bob W