SEO – Don’t Redesign If It Is Not Necessary

Let’s stop for a moment and look at the real rift that builds in the misunderstanding of website design as it relates to SEO. For the technologically astute, please humor us for a few moments. For the business owner that has hired on, or engaged the services of multiple “website designers” solely for the purpose of attaining better placement or “rank” in the search engine page results, this posting is for you.

It may seem like all the verbiage, even on this website, is too confusing to understand as far as what this gray area, this fuzzy thing called SEO is all about. We have tried really hard to keep the techno-speak down to a minimum on this website for your benefit. We want you to understand so that you don’t spin your wheels.

We do not want you to hook up with another website design firm so that just maybe they have the right stuff to get your site to the top of the search engine page results and that maybe your potential clients can find you and will contact your company for your services. A website design firm is not an SEO firm, necessarily. The two endeavors are related and a company that does one can certainly do the other, but for all the hours of design and painstaking work that goes into a quality website, provisions for SEO need to be in place every step of the way. This is all too often not the case, as if the optimizing part can be done later.

It can be done later but there is always re-hashing of old content, internal structure and pages so it is really better if the whole project can be done at once. Usually, a company specializes in one discipline or the other or if a company is large enough, separate departments can be employed for the desired results.

SEO, short for “search engine optimization” is a separate type of specialty and a certain focus upon current trends in the internet and search engine placement must be in place because of the waves of changes we see daily in the search engine technology. Today, the best method for staging a website roll-out is to have the SEO professional follow the very astute designer in the process of working a website to its fullest potential for search engine placement. The SEO specialist needs to take an SEO optimized website and begin to tweak it and work in the associated back-linking strategies and check for internal linking, etc. Most website designers are familiar with much of the basics and will provide optimized work for the SEO specialist.

Today’s climate requires copywriters to be employed by the SEO practitioner for the full implementation of an SEO campaign. Leveraging content is now a vital part of getting your website to the top in the search engine results pages (SERPS) and a few carefully crafted pages will no longer do for permanent ranking strategies. We have competition in the SEO field and your competitors will be working to overtake your website and push you down to the second page of the SERPS.

A good design form will have an SEO specialist and sometimes you will find a specialist that can deliver on both elements. One without the other is a waste anyway you look at it. If you have a good and functioning website but have been passed by in search engine ranking, an SEO professional is who you need to call. Another website redesign will not work in and of itself. If you want to start over, remember that site structure being changed may hurt you in the loss of the exposure that you already have. If you have had an amateur working old linking schemes, stop right now and contact a professional to take inventory of your current situation. You website could be ruined for the search engines for some time to come and undoing amateur work that is very hard to track down all over the internet can be a disaster and starting over may be a hard choice to that has to be made. Before you redesign however, allow an SEO specialist to take a look and to analyze your particular situation.

A website that cannot be found is no good to anyone. Usually, turning around an existing website and keeping the good elements in place can achieve more than you could imagine. You don’t change your engine in your car if it only needs a tune-up.

We are seeing web designers that are selling complete rebuilds that do not produce any more sales leads than the old website they replaced. We are seeing this quite often. Let us take a look free of charge and offer you what you need, rather than opting for duplication of work already done. Yes, we may have to fix some things, but does not that make more sense than spending money on what you don’t need?

-Bob W

Flash Mobs: Power of Social Media Exemplified in Philadelphia-

April 2, 2010

Social Media is taking off among the youth but also within all communities as the popularity of these sites increases. People frequent these new doorways to the internet. As they share their interests and day-to-day happenings with each other, people are flocking to these sites. One can communicate with hundreds or even thousands of friends in a few keystrokes.

Never has the world seen such a network that literally has the power to engage the human spirit so effectively. We may see entire governments overthrown by these sites one day. When it comes to likes and dislikes, everyone is not the of same vein and debate is natural. Entire communities of folks interested in topics that range the gamut, daily communicate on the internet to share information and links to interesting sites.

The power of this raw force of networking has been seen in the city of Philadelphia of late, as in other parts of the country. So called, “Flash Mobs,” are appearing and causing disruption, damage and problems across the city of Philadelphia. Youth that are looking for action and are able to communicate by way of their hand-held devices on the networking sites and gather in mass to disrupt a given area of the city at will.

This is about the power of these sites and that people can communicate with each other in real time. It is no mystery that the sites more fluid in nature like Facebook and Twitter are more poplar to people looking to engage. How can a business harness the power of these sites to increase sales?

These sites like Facebook and Twitter use a global “nofollow” attribute in their “robots.txt” and generally links are considered dead to the machines that crawl the web. My opinion is that they are picked up and crawled anyway by big search. There is some debate about this. The links on many of these fluid sites that use the global “nofollow” designation do not, however get indexed in the search engines. Some sites linked to these sites are indexed by search engines. Take “Digg,” for instance and sites like it that allow spider crawling. These are prime real estate for well written articles and links to interesting sites. Again content reigns supreme and the same link bait ideas are attractive to the social networking folks that share an interest in your good or service.

As stated before, big search will continue to harness the happenings on these social sites so that the search engines remain valid in the internet experience. The power being wielded by these sites has unleashed an attraction to them by Google, Yahoo and Bing. Although the chaff that is known as spam is always going to be prevalent, the social sites are working hard to prevent it and the human element is heavily employed to cancel out the spam artisans. Take “Slashdot” for an example as it marks articles as spam until they are voted upwards by readers to raise them to a page of higher ranking.

So, we must ask if the social sites are helping the quality of big search or are they becoming entities all their own and threatening big search. I think the latter, but as long as people need a place to search for items on the internet, the search engine will remain viable. Google and Yahoo and Bing may be reduced in their ability to garner revenue from pay-per-click listings as copywriting will take on a role that will empower businesses to convey their messages in other ways. One thing is for sure and that is that the old linking schemes are dying a slow death right before our eyes. Another is that quality in site copy will rise to a level of significance never seen before.

Check Your Backlinks for Penalties

Some see today’s search results as tumultuous and uncertain. New sites can break out of the sandbox or completely avoid it altogether and be listed with the big boys without the site age and backlinks. Page rank is being beaten out by content siloed websites with great internal link structure.

For some it is like a wave that the surfer waits for to ride only to be dumped into the sea. For the many that do everything right and then get slammed in the SERPS, there is a reason. These machines that index the web are running on particular algorithms and even though the SERPS may seem like a result of random placement, they are not like 52 card pick-up at all.

The recent trend of big search has been commented upon often on this website. It seems that all that we knew is in a continuous shake-up, but this is not the case because the big search players are moving to perfect the art of delivering truly organic results. Currently great content and internal linking strategy is being rewarded and old spammy schemes are being penalized.

On one hand you have rewards for good and on the other you have penalties for being linked to a site that has bad marks against it. New site owners that have true professionals working the SEO of their sites are enjoying fantastic results. Some websites however, are experiencing penalties by association. Even with established, aged sites we are seeing them being dumped off the first page and sometimes even far lower.

What is it? What is going on is just what I predicted in big search’s strive for organic results. Backlinks, whether contained in news articles, press releases, or raw incoming links need to be checked. Right now, a new link with anchor text placed on a penalized website will tank your site on any search for that keyword or keyword phrase in the given anchor text. New potential links have to be checked and a page rank check is hardly enough.

It seems page rank is an item that is setting idle for now and while it is a factor in the SERP placement, its value is stagnant. A page with high page rank can be penalized to death and you would never know it. Google and Yahoo are very similar in their algo’s regarding the penalty placement in the SERPS. The bar graphs on tracking software shows parallel movement in these two search engines. Bing is another story and we are still trying to figure them out as they seem more stable but a bit also harder to see movement.

So folks, it is your links! If you track your backlinks, you can begin to undo some damage. Visit the Seopenalty.com site and try out their service. You will be surprised at the sites that are penalized heavily for spam and related tactics that have been allowed on the sites. Focus on Anchor Text both within and outside your site. Remember: If it is too easy to develop a link = RED FLAG. As always, develop quality content and keep it fresh. Use the social networks to prop up your links and pages.

Have fun because without challenge there can be no great achievement. Ride the waves and stay on top with a successful strategy.

SEO – Use Your Competitors’ Advertising to Build Your Business

Use Competitors’ Advertising to Build Your Business

Small businesses have many hurdles to overcome on their way to success.  Without sales businesses close up shop.  Without increased sales businesses do not grow.  The one avenue to increase sales is to advertise.  Successful business competitors have a solid element of advertising in place that produce profitable business.  It has been the norm for many decades that advertising was the cornerstone for business success.

Big corporate operations offer everything that small businesses do and according to the business model, at a good and profitable rate.  This is true, at least in the services industry at the retail level.  I am using this model for an example mainly because it is my background, one of in-home sales.  This type of business is one of the most challenging because of the competitors that cut pricing in order to gain the sale.

Let’s take the big box store selling home improvements.  A big corporate name that is recognized and trusted by many is exploited to sell goods and services to homeowners by skilled sales persons.  The sales operation is not part of the big box company.  It is a completely separate company that pays a large percentage for the use of the big box name, usually around 15% of the gross sales.

This type of operation starts with the connection with the big box name.  Expensive advertising is employed to acquire the leads for the sales department.  The leads are set-up and the sales force descends upon the unsuspecting homeowners with their dog and pony shows, fear tactics of the competition, value building and the very hard close.  These types of sales only result in about a 10% close ratio that survives without cancellation.  Where do the other 90% of the people that do not buy from the sales operations go for information after they have just been pressured into a high priced deal?

They go to the internet and they do a search for the product or service in which they are interested.  The company that is positioned to answer their search with a compelling website that makes the consumer feel comfortable.  A little text concerning “no pressure” or “no hassle” works to entice the already frazzled consumer to contact you.  You would be surprised how many people contact small businesses on the internet that have been hassled by the big box machine.

Now the big box store is your competitor so you don’t have to worry about the low-baller.  If your offering is reasonable and less than the big box store, you get approximately 60% or better of these deals if you know what you are doing.  Remember that the big box model has at least a 15% kick back to the mother company, and about a 10% commission for the sales person and the expensive advertising is in the price also.  The price is always at the very high end and almost always by far the highest price in the marketplace.

Now you as a savvy business owner have engaged the services of a professional website SEO artisan that has you positioned in all major and minor search engines, on the first page for all relative searches.  Your business gets the high quality leads.  The folks that respond to big box stores have one thing in common.  They are not that trusting and they need someone they can trust.  They also are already predisposed to a fairly high number for your service.  Your sales people answer the same questions every time they call on a big box customer.

These big box leads are so valuable that the shredder is the first place everything goes before the dumpster.  The dumpster of the big box operator is gold to criminals that routinely dumpster dive behind offices in search of these leads.  You don’t have to pay for big advertising but you can get the same results.  You are a smart business owner.  Your company grows like a weed and you open new offices to cover an increasingly larger region.

The internet beats every other kind of advertising.  I know because I have done this successfully for years.  The above is just one way the internet can work for some companies.  There is a multitude of business models but they all have one thing in common.  The informed and educated consumer is becoming the norm for all of them.  Where do you think they get informed?  If you answered the internet, you are correct.

Get your site listed on the front page of the SERPS (search engine result pages) and watch your company grow.  Contact us for a free consultation to find out what we can do for you.

-Bob W.

SEO – A Way Around the Sandbox Effect

A Way Around the Sandbox Effect

The sandbox effect has been written about by myself and many others that have followed it since ’03-’04 by many in the SEO profession. This filtering out of new sites that are “un-trusted” by the search engines are relegated to sit in obscurity until they can be verified and let out into the SERPS (search engine page results). This is a period of time that is an average of six months and can be longer or shorter according to unknown criteria employed by the search engines.

In the public service I want to comment on my successes of late in getting new sites broken out and noticed, crawled and placed in the SERPS. There are several methods I have used to do this and it is working quite effectively. Below are elements that aid in this effort and will work well to get you noticed fast. I will expound upon them after listing them below.

1. Google Webmaster Tools are essential in getting you listed on a new site on the big kahoona. You should have an existing Webmaster Tool Account with another site that is already listed.

2. A very active Blog is most effective. By active, I mean that you are posting well written articles that contain careful keyword usage. The Blog/Website should be carefully crafted with in-page optimization and cross linking for exciting ping-backs.

3. Social network submission on a daily basis for approximately a week with crafty title tags. Automate your social submissions so that all is done for you so that you can continue your written barrage of daily written articles regarding your business.

4. Write professionally for a living. Your payoff will be amazing if you can produce interesting copy about your company or offering. Do not worry about those that will try to mimic what you do. Be a trend setter not a follower.

5. Submit to smaller search engines along with the big ones.

The above four elements sound so simple to do but they are a challenge to some folks. Google Webmaster Tools is a way to get your site trusted if you already own a website. You can get noticed very quickly. Google will not always list your site as being indexed right away but who cares as long as you get into the SERPS, you will have something with which you can begin to improve upon.

A Blog is a way to get your site noticed quickly with a lot of pages. Quantity is very important because you will not go unnoticed. Your site will achieve what all the lazy black hats want for their sites but are now having trouble doing. There is no substitute for site copy and this is demonstrated by all of the angst I feel when my work is plagiarized. Content is the key to your success.

You need to write like a journalist or you need to hire a writer that can produce good clean and interesting site copy on a daily basis. This is war and the better writers are going to prevail in this battle. I received an email yesterday from a black hat offering software that “legally” scrapes content and automatically posts it on websites. The black hats are scrambling for content because it works. Links are secondary and Google is cracking down on the link spammers even having offered a new snitch program to help them in this regard.

Social networks are the new avenue to get listed. These sites are networked and everybody is using them. You can automate your social submissions so that your new articles are automatically posted on them. If you hand submit, pay close attention to the “title” tag as you want a unique tag for every submission and you want it to be relative to the keywords usage within your article and you want your pages to be titled along with your site at the biggest audience.

While big search is busy filtering out new sites, a large amount of the smaller search engines are taking listings and posting them immediately. Use this avenue to GET NOTICED!

-Bob W

SEO – New Sites: Sandbox on Google

New Sites: Sandbox on Google

There are theories (called sandbox theories) as to why new sites take time to be listed on some SERPS on Google. The “Sandbox” effect was a theory years ago that was generally accepted among SEO experts. The sandbox theory was an explanation in response to apparent delays in new sites getting into the results in the SERPS. For a brief time at the end of 2003 to 2004, the sandbox was eliminated for a while and there was a “reverse sandbox” effect theorized because new sites for several months during the period, gained almost immediate and seemingly undeserved SERP results.

There is disagreement among the experts as to the existence of the sandbox and how the indexing of new sites works, but there is something going on that limits new sites from reaching the top. The general consensus is that because of spammers and manipulators, new sites are filtered out and some refer to this as the sandbox effect. The impetus for the sandbox effect is simple. Black Hats have caused sandbox measures to be employed. Some website owners have developed new sites, or spread a large site over several URL’s with smaller pages of specific topics for the purpose of back-linking to the main site and gaining high SERP results for the main site. Google rejects any efforts to manipulate the rankings. Google, Yahoo, Bing and the rest will catch up to the manipulators that affect the authenticity of the SERPS. There is an admitted sandbox effort over at Bing. Hopefully in this new age of fast and changing content, search will find a way to eliminate the sandbox for viable new sites.

The need for the sandbox effect just demonstrates that the unsavory among us are taxing the search engines from doing their job, delivering truly organic results. The search engines are designed to deliver results from popular websites. These sites that rank are supposed to be from a result of human beings visiting the sites and back-linking to interesting sites. These are human votes of confidence. The vast majority of links on the web are generated by requests from site owners to other site owners requesting in-organic backlinks. Herein lays the problem. We see that the search engines are not equipped to handle the situation without major resources being expended or measures such as the sandbox being utilized. A newer way of indexing sites may move to the fore.

Sites that generate many, even thousands of back-links in a short period of time are suspect. search engines can pick these sites out easily and should forget the sandbox and put them on an island far away. This is not the case however. These sites seem to be back in the SERP rankings in several months after being penalized in a type of sandbox.

We shall see the results of the efforts put forth to quash the enemies of organic results. In the interim, we have the reality of viable sites being penalized for the sins of spammers. The current average to expect for your new site to be fully resulted in the SERPS and out of the sandbox is about 6 – 8 months.

A gradual incline in the number of back-links is considered best to keep your new site off the radar screens. Favorable SERP results should be expected from a quality SEO effort on a new website in about the 6 month timeframe. Existing sites can see almost immediate results (a month is a reasonable time-frame to expect results).

keywords from this page

Keyword density for this page is listed above.

The theory behind the sandbox is a viable one.

SEO – Meta Tags – The Head of the Page

Meta Tags – The Head of the Page

Below is an example of the hidden head meta tag section of a website page. Each page should have this meta tag structure and it should never be neglected, even though there is argument among some in the SEO industry as to the importance of meta tags.

Google does not seem to rely upon all of the meta tag information in head of the page to index content, however many sites still do run on meta information. As we know backlinks are so very important and a Meta Search Engine that provides a good backlink is a valuable to your SEO strategy. The fact that Google will index a site without the meta tag information is no reason to leave this out of the code. The meta tags do serve a purpose as you will see the description tag information in the indexed listing in the SERPS from time to time.

The head of the page:

<title>(Title Here)</title>
<meta name="description" content="(write a sentence here)">
seperated by commas)">
<META name="robots" content="INDEX,FOLLOW">
<META name="revisit-after" content="30 Days">
<META name="email" content="(email address of webmaster)">
<META name="author" content="(author)">
<META name="copyright" content="(name and year)">
<head>

Most html editors (that is design software) do not render the meta tag information for the end user. You have to check the html code for the tags at the top of each page. You have to hand insert the information for each page. The list above will give the s information that help in the indexing and crawling of your website. The information between the quote ( “ ” ) marks should be customized for your particular website.

Be careful not to delete any information when pasting your tag code into the head of the page. When you have pasted your meta tag into the head information, look for duplication between the head tags. There are limits to each line and tag information and s follow guidelines to keep the system consolidated (for size) and policed (for spammers).
Title Tag

As each tag is limited, so should your pages be but for the title, keywords are imperative. The main topic should be embellished to a point of less than 5% keyword saturation in the site copy (words on the page) and be contained in the title. The main keyword for the topic of the page should appear early in the tag. Limit for Google Title Tag indexing is 70 charachters (including spaces). Use every one wisely in the title of your page.
Description Tag

The description tag should contain a basic sentence or a variant of a sentence rich in keywords. The sentence should be no more than 160 characters long in the description as that is the Gogle limit. Yahoo and Bing index the first 200 of the description but stay with the 160 description tag and make them count. The Title will be displayed in the SERPS and the description tag will be displayed under the Title. So you have two chances to attract a visitor in the SERPS if your description tag shines. This is not to be a keyword stuffing endeavor in the description tag.

Search engines will scrape your site and fill in the SERPS with keywords relative to the search query even if the page is devoid of a description. It may be a good tactic to leave the description tag barren between the quotes ot leave it out altogether. If your company has a few keywords that hit regularly and this is the object, devising a description tag is best. If your site has a diversity of information even on particular pages, it may be advisable to leave the description tag empty. This is a matter to be determined.
Keywords Tag

The keywords tag is probably the most interesting Meta Tag. It is this area within the head of the page, between the quote marks that has been the focus of much attention. Search engines have devised algorithms to keep keyword spammers from manipulating the SERPS with tricks like repeated keywords. Keywords should not be repeated.. Example:

Keywords should not be repeated except in the plural. The separation of keywords or keyword phrases is just a comma and no space, despite argument from some in the peanut gallery. The Keywords Tag along with the Description and Title Tags tell the which words are important and considered “keywords.” Google reportedly skips the keyword tag altogether. Inktomi Search reportedly is the only major search company still indexing from the keyword tag.

Use an accepted limit of 900 characters (including spaces) 10 – 20 Keywords linitation per page.
Robots Tag

The “robots tag” tells the to crawl or not to crawl. Example as listed above: will give the Search specific instruction to index your site copy and to follow your links. The alternates are “NOINDEX” and “NOFOLLOW” where the will move on for the NOINDEX tag and will not follow your links if the NOFOLLOW tag is employed.
Revisit Tag

Self explanatory, you should stick to 30 days, not get greedy as the s crawl monthly anyway. They will return as they see fit if your content is changing and linked to by other sites.

keywords for this page

The above is an example of the keyword distribution on this page.

Contact us today for a free SEO evaluation by a human being.

SEO – Meta Tag Strategies

Meta Tag Strategies

Meta Tags are old school, but still a very valid part of SEO. They also instruct the search engines to crawl and follow the links in the page, or in the alternative not to do so. Within the head of the page and hidden from normal browsing, the Meta Tags start with the page title.

The “title” is indexed on search engines and the first 60 characters are utilized as the first and most important part of the page header. Important keywords should be included in the title tag. The “description” tag follows and a normal sentence with the desired keywords contained within it follows the tag. Next is the “keyword” tag and after the tag keyword phrases should be listed separated only by a comma. A phrase or a keyword alone should not be repeated. Keywords should not be repeated even in different phrases. Repeating keywords can get a site kicked out of a search engine index.

The “robots” tag tells the search engine if it should crawl your site and if it should follow links and index the page. The “revisit after” tag tells the search engine how often to crawl your site.

Naturally, keywords contained within the page need to reflect the tags in the head of the page or visa versa.

More and in-depth discussion of Meta Tag usage is contained on this page.

Meta Tags are still useful in getting your page listed and show up in page descriptions in the SERPS.

Meta Tags work within the hidden part of the page to direct search engines.

Contact us today for a free SEO evaluation by a human being.

A Free Evaluation may open your eyes and surprise you!

SEO – Keyword Analysis

Keyword Analysis

A quick software driven analysis of a given website page will return a list of keywords contained on that page along with the “weight” of each keyword. The writer’s craft comes into play as inclusion of the desired keyword or keywords is essential for search engine SERP placement. There is a point of over saturation and when your site copy is no longer making sense to read. We call that spamming. There is also a separate analysis that looks at links within the page that include the keyword or keyword phrases.

Meta tags also should be properly written to reflect the desired keywords. Also within the head of the page, the title tag resides. The most important keywords for that page’s content should appear in the Title Tag. The Description Tag should also be populated with a sentence or near sentence that contains keywords or keyword phrases.

Your most important keywords for a given page should appear at the top of the page in a heading tag. These same keywords should appear in several other places in the body of the page, also in heading tags. The last paragraph of your page should also include your keyword, keywords or keyword phrases. Bolding keywords adds weight to them and will go far to get you noticed. You do not however, want to bold all of your keywords but just when it makes sense. Keywords within the page content and under the “Heading” tag will work well with the bolding. Always work with keywords in the headings, 1, 2, 3 and so on. Do not make the mistake when pasting into an HTML editor of pasting an entire paragraph under a heading tag. Your page copy make may not get indexed. This has happened many times and sometimes it can inhibit your results in the SERPS.

We take the information from our first crawl of your site and compare it to industry standards. Your competitors that place well are also a good place to look for target data. These sites that are placing well are your target and you will be beating them out with a lot of work, so you should take a look at what is currently working.

Keyword density is discussed on other pages of this website and it is of great importance. One want to stay under 5% keyword density which is neary impossible when writing good copy. A 3% keyword density should suffice but 4% keyword density is better. Remember that you want to keep your visitor interested, so too many instances of your keyword or keywords will frustrate the reader. Remember that plurals are separate words. Example is listed below for this page and “keyword” and “keywords” are treated separately. You will notice even though keyword and keywords show up all over this page, that the percentage is still lower than than the optimal percentage. Sometimes we must opt for the better site copy than for keyword density.

keyword analytics for this entry

keyword density for this page

Keyword placement, code containing keywords, Alt Image Tags containing a keyword, Page Title containing keywords all affect rankings.

More in-depth Keyword information is available on this site and by way of the menu on the home page.

Contact us today for a free SEO evaluation by a human being.

Search Engine Marketing – SEM vs. SEO

Search Engine Marketing – SEM vs. SEO

Search Engine Marketing or by “SEM,” the new age acronym we know it as today is a term denoting the marketing of your website. As SEM and SEO efforts overlap, some like to point out the differences of the two in order for clearer understanding. It can be argued that SEM encompasses all of SEO, but this is not true. Many who make this argument are SEM professionals and want the SEO business, but the contention that SEM includes SEO is self serving. SEO and SEM need not be at odds but they are from two different ends of the spectrum. Some firms handle both efforts effectively but the cost of an overall SEM – SEO campaign by the same organization should be checked against splitting the two efforts between more specialized operators.

Search Engine Marketing is the employment of internet advertising for the purposes of more immediate return on investment, or ROI. There are firms that specialize solely in this type of advertising. This would fall under SEM or Search Engine Marketing. SEO by contrast, is a vocation driven to get a website away from paid inclusion and pay-per-click advertising by increasing the ranking of a

website so that it may stand on its own on the internet. A successful SEO effort would eliminate the need for most SEM efforts. SEM is however, a fantastic way to get immediate results from a company website. SEM does not work and is not appropriate for every company. The traditional paid advertising on a company website in a reverse SEM implementation may be something a website owner may entertain once traffic to the site would warrant it.
Example of Website SEO Paying Off in Reverse SEM

An example reverse SEM and a beneficial arrangement is listed below and based on a real life story. A company involved in a narrow regional business had a tremendously successful website. The website attracts many visitors because of the excellent SEO efforts of the company professional that has developed quality backlinks and site copy. The site is attracting ten thousand visitors a day. The SEO pro monitors the very large website and one page is spiking with thousands of unique visitors. The company does residential roofing and has a page devoted to ice dams. The search string “ice dam prevention” is resulting in a lot of traffic to this one page. The page is very high in the SERPS because of the amount of information on the company site regarding this subject. Ice dams are a rare occurrence in this company’s serving area but the company website is getting a lot of attention for its information site. A very good product has been used by the company for melting and preventing damaging ice dams. A good SEO – SEM professional with vision recognizes the possibility for monetary capitalization on the ice dam page. SEO – SEM pro works with company owner and manufacturer company owner and an arrangement is made to add a simple link with a photo on the roofing company ice dam page. Winter month advertising represents positive revenue just from referring clients to manufacturer with a simple link. This is an example of reverse SEM.

SEM efforts generally afford immediate results and are costly. SEO is a long range effort that pays for itself many times over. SEO professionals generally look conservatively at costly SEM. SEM professionals generally look toward the short term results of paid advertising. SEO and SEM can be combined and handled by one company; however this usually tends to be heavy on one side or the other. If a company handles both SEO and SEM efforts, a separate consultant is usually brought in by an SEM company to handle the SEO effort. A separate mind set needs to be employed for SEM and for SEO and they should be separate and kept that way. Others will disagree but after careful investigation, it should be clear which way to spend the company money. It is your money.

Contact us today for a free SEO evaluation by a human being.

SEO eliminates the need for Pay-Per-Click.