SEO – Don’t Redesign If It Is Not Necessary

Let’s stop for a moment and look at the real rift that builds in the misunderstanding of website design as it relates to SEO. For the technologically astute, please humor us for a few moments. For the business owner that has hired on, or engaged the services of multiple “website designers” solely for the purpose of attaining better placement or “rank” in the search engine page results, this posting is for you.

It may seem like all the verbiage, even on this website, is too confusing to understand as far as what this gray area, this fuzzy thing called SEO is all about. We have tried really hard to keep the techno-speak down to a minimum on this website for your benefit. We want you to understand so that you don’t spin your wheels.

We do not want you to hook up with another website design firm so that just maybe they have the right stuff to get your site to the top of the search engine page results and that maybe your potential clients can find you and will contact your company for your services. A website design firm is not an SEO firm, necessarily. The two endeavors are related and a company that does one can certainly do the other, but for all the hours of design and painstaking work that goes into a quality website, provisions for SEO need to be in place every step of the way. This is all too often not the case, as if the optimizing part can be done later.

It can be done later but there is always re-hashing of old content, internal structure and pages so it is really better if the whole project can be done at once. Usually, a company specializes in one discipline or the other or if a company is large enough, separate departments can be employed for the desired results.

SEO, short for “search engine optimization” is a separate type of specialty and a certain focus upon current trends in the internet and search engine placement must be in place because of the waves of changes we see daily in the search engine technology. Today, the best method for staging a website roll-out is to have the SEO professional follow the very astute designer in the process of working a website to its fullest potential for search engine placement. The SEO specialist needs to take an SEO optimized website and begin to tweak it and work in the associated back-linking strategies and check for internal linking, etc. Most website designers are familiar with much of the basics and will provide optimized work for the SEO specialist.

Today’s climate requires copywriters to be employed by the SEO practitioner for the full implementation of an SEO campaign. Leveraging content is now a vital part of getting your website to the top in the search engine results pages (SERPS) and a few carefully crafted pages will no longer do for permanent ranking strategies. We have competition in the SEO field and your competitors will be working to overtake your website and push you down to the second page of the SERPS.

A good design form will have an SEO specialist and sometimes you will find a specialist that can deliver on both elements. One without the other is a waste anyway you look at it. If you have a good and functioning website but have been passed by in search engine ranking, an SEO professional is who you need to call. Another website redesign will not work in and of itself. If you want to start over, remember that site structure being changed may hurt you in the loss of the exposure that you already have. If you have had an amateur working old linking schemes, stop right now and contact a professional to take inventory of your current situation. You website could be ruined for the search engines for some time to come and undoing amateur work that is very hard to track down all over the internet can be a disaster and starting over may be a hard choice to that has to be made. Before you redesign however, allow an SEO specialist to take a look and to analyze your particular situation.

A website that cannot be found is no good to anyone. Usually, turning around an existing website and keeping the good elements in place can achieve more than you could imagine. You don’t change your engine in your car if it only needs a tune-up.

We are seeing web designers that are selling complete rebuilds that do not produce any more sales leads than the old website they replaced. We are seeing this quite often. Let us take a look free of charge and offer you what you need, rather than opting for duplication of work already done. Yes, we may have to fix some things, but does not that make more sense than spending money on what you don’t need?

-Bob W

SEO for Philadelphia, Pa. and Princeton, NJ areas has its own unique demographics.

SEO for Philadelphia, Pa. and Princeton, NJ areas has its own unique demographics.

According to your business niche, you will want your website to cater to a certain demographic in the Philadelphia, Pa. and Princeton, NJ areas. Between these two cities steeped in American History from the onset, is a unique spirit of independence. In providing SEO services for a business marketing its website to the Philadelphia, Pa., or Princeton, NJ area consumers, one must understand the unique demographics set before it in this area. There is a slice of every type of consumer in this marketplace. If you are a niche business person and have found favor with a certain type of buyer, this area of millions of diverse consumers will be able to fill your email boxes and ring your phones with leads from your internet based SEO efforts.

In every niche market there is competition, but if you excel on the internet, you will capture interested buyers in Philadelphia, Pa., and Princeton, NJ. Big Box store rejections are all over the web looking for the right company. Please read my article on the Big Box leads, the 90% throw-away lead source waiting for you to shovel you’re your business. You should decide who will be your competitor and what marketplace you will service! You will succeed immensely in the Philadelphia, Pa., or Princeton, NJ based business if you follow my lead. With Philadelphia, you have the city of 1.5 million people. You also have the wealthy suburbs on the Philadelphia Main Line. In Princeton, NJ you have the wealthy area around the College town, but you also have the NY corridor and all the roads running north, full of upper to middle class people. From Princeton and certainly within reach you have the affluent northern NJ area with its multi-million dollar estates. You have all these and points in between with the supporting business community, but you have to know your niche, because you want to dominate it. Business is easier when you know your clientele because you know your niche. This area of Philadelphia, Pa., Princeton, NJ can be a gold mine for businesses that want to harness low budget but powerful advertising on the internet.

Yes, we consider working with an SEO professional as “advertising.” It is advertising to the masses but in a different way. To understand SEO for the Philadelphia, Pa and Princeton, NJ areas, you have to have lived here, done business here and know the consumers and the demographics of the region. The intricacies of the marketplace really cannot be ascertained from a spreadsheet or a demographic study. Once your company engages the services of Serpeo-SEO, you will begin to realize in short order, a flood of high quality “no-load” business coming to you. These will be people predisposed to spending a good dollar on your services. All you will have to do to succeed is to meet the need. No-load means that your website will run for about $10 a month after you have us paid for our services. We can work with you as needed to massage your results as you see fit. The Philadelphia, Pa., Princeton, NJ SEO professionals await your call to get you noticed!

-Bob W