Wow, last month Facebook drew more visitors than Google.  This is proof that social media is providing doorways that draw visitors away from the traditional search engine.   Who would have thought that this could happen?

Facebook passes Google!

Facebook Passes Google!

As I stated many times before, the threat that social media poses is real and significant.  Right now Google is chasing the social media postings like a blood-hound.  Google has cleaned up its SEPRS and dumped paying advertisers in order to become more viable and return to an organic base.

For many involved in SEO, this all seems like a threat, but only to those that tremble at the thought of producing real and relevant site copy.   We will witness the rise of good quality content as the anchor that keeps a website on top and attracts attention.  This is what it was all supposed to be about before the Black Hats took over for a while.  Now, real content even trumps Page Rank.

My prediction has been that Page Rank will diminish as it was built upon self serving spam, in large part.  Back-links will change in viability or change in value as they will be rated themselves, instead of being counted.  The machines that index the web cannot be counted upon to place tangible value on a link.  Real end users will take over and rate websites and the use of Social Media is a must for any business that wants attention on the internet.

-Bob W

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