Convert Your Prospect Early

It is arguable as to what elements contribute to the conversion.  The visitor to conversion rate is a big criterion that Google Analytics judges to rank a site.  If conversion is a new word for you, in internet circles it means simply to convert a visitor to a customer or prospective customer.  Generally every website should have a conversion page or a form page that is the “contact us” page.

Subliminally, a conversion link is welcomed by a website visitor.  Too many sites are developed with over value-building text and offers to nowhere and ponzi-schemes.  When a visitor sees an attractive page, they are drawn in initially.  Then, the subconscious begins to offer warnings because of the magnitude of useless websites on the internet today. Advertising sites run rampant and these sites usually have little viable content.

“…a human being, is front page news!”
The conscious mind however, sees the conversion link and realizes that a real person with a real service may be behind this website. “Before the fold,” is an old newspaper term that designates the importance of an item appearing before the fold and on the front page. So on the internet, the fact that your website has a conversion element to really contact a human being, is front page news!  It is simple, it is real and it works in a world of crazy internet ads running on almost every site, yours stands out.

The interested visitor will read on and stay on your site which leads to your website being noticed as a “sticky site.” Interested visitors will stay put and continue to take in your information, provided you have built the industry specific content and structure that will intrigue interested visitors.  The search engines will follow and react to real people interested in real site content.

Search engine algorithms have to harness to real people because there is no other way to gauge the effectiveness and viability of a given website   Google is logging personal information to enable its continued delivery of organic results in the war against Black Hats.

“…people…discern the differences of viable and non-viable content on the internet.”

Search will follow real people on the internet and this will mandate the databases of companies like Google to swell with private information. Search knows that under its current model and with its lateral growth, it must follow the real people that discern the differences of viable and non-viable content on the internet.

This is why conversion before the fold is so important to your success.   You want real people to stay for a while and take in your real information.  You want to make your conversion offer before the fold and you want it to be a passive offering so as not to overpower the unconscious mind.  The offer should be done by the old methodology of “assuming the sale.”  In this way, you make no unbelievable offers.  You make your link and your offer highly visible, but not too obtrusive and you make it before the fold.